A digital snapshot of kindness: Greyhound teams up with I Was Shot In Joburg for Mandela Day 2016
“There can be no keener revelation of a society’s soul than the way in which it treats its children.”
Madiba’s love for children is no secret – nor are many years of tireless effort he selflessly gave to improving the lives and future prospects of South Africa’s underprivileged youth. That’s why Greyhound chose youth empowerment as our focus when Mandela Day came around on 18 July. We teamed up with urban community initiative I Was Shot In Joburg to bring some much-needed hope and fun to some of Johannesburg’s youngest residents.
Nelson Mandela International Day began in 2009 via a unanimous decision by the United Nations General Assembly. It is a worldwide call to action to everyone: to keep Madiba’s legacy alive and to take on the burden of leadership in addressing the world’s injustices. As Madiba famously said just one year earlier, “it is in your hands now”. Since then it has become the duty of all South Africans, from private individuals to commercial entities, to set aside 67 minutes (one for every year of Madiba’s public service) every July 18, to offer help to those who need it most.
This year, we teamed up with I Was Shot In Joburg, a photography-focused social initiative that uplifts communities and nurtures creativity, by teaching underprivileged children photography. The Greyhound team was taken around Joburg by some of the initiative’s successful young photographers, many of whom have experienced what it’s like to be homeless themselves. Together, we traversed the city to distribute blankets at locations of their choosing. The recipients were mothers with young children who live in abandoned buildings in the Johannesburg CBD, as well as the homeless who rely on bridges and doorways for shelter from Joburg’s frigid winters. The smiles all around were a good reminder that we should all follow Madiba’s lead more than once a year.